Case Study: Silhouette Fitness Centre – Custom Gym Mural
Brand Overview
Silhouette Fitness Centre is a high-energy gym located in Yenagoa Bayelsa State, Nigeria. Focused on strength training, cardio, and transformation, they wanted their space to motivate members and reflect their core message: “Unleash Your Strength.”
The Challenge
The gym had a neutral gray and plain white walls. The owner wanted bold, inspiring murals that would:
- Instantly energize anyone walking in
- Showcase strength and resilience
- Align with the brand’s identity and message
- Show case their brand logo in major spots of the gym
Our Creative Solution
Beo Art Studio stepped in with a full concept based on motion, motivation, and muscle.
- Used Lime yellow tones and bold highlights to evoke power
- Painted figures on the wall to reflect strength and inclusivity
- Added motivational quotes in clean font overlays
- Included the Silhouette logo seamlessly in the artwork
Results & Reaction
- The mural became a core part of their branding, featured in ads, flyers, and content
- Gym members said it motivates them daily
- Silhouette’s Instagram saw a 30% boost in engagement after the mural launch
🎥 Before the Mural
🎥 After the Mural
Project Photos Before/After
Client Testimonial
“Everyone asks about the mural, it’s literally part of the energy of the gym now. Beo Art delivered beyond expectations.”
– Silhouette Gym Manager
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